Flexible e-Paper Display by LG

LG have just unveiled a new e-paper screen. It’s thin and light, but most importantly it’s flexible. Looks like we’re one step closer to having an e-reader we can fold or roll up for easy storage. Such a design would need a rigid part somewhere to store the battery, but it’s still more convenient than an inflexible slab of plastic.

Then again, will readers as a whole be made obsolete by projection glasses, as Epson have just released? The glasses look absolutely ridiculous, so maybe we’ll have handheld devices for a while yet — at least until we have LCD contact lenses.

Either way it shows that reading is alive and well, despite the constant cries to the contrary.

Octogenarian Becomes a Social Media Star

Eighty-five year old Grand Forks, N.D. resident Marilyn Hagerty’s review of her local Olive Garden has proven unusually popular. It’s a straightforward review of a well-known chain restaurant so the reasons for its fame are unclear. What’s so special about it? Why did it go viral? Is it just because the writer is 85 and uppity internet-dwellers… Continue Reading

Pay-Per-Click Marketing with Text Ads

Pay-Per-Click advertising (PPC) is one of the most common and visible forms of online marketing. Most people know these as “Google Text Ads” since the search giant is by far the biggest player with in that arena. The vast majority of their billions in revenue comes from those text ads, which is a great indication of… Continue Reading

Growing and Using a Mailing List

An email newsletter is one of the most effective online marketing tools with possibly the highest conversion rate of any alternative (pay per click, inbound marketing, etc). Admittedly that isn’t fair to the other methods because email is farther down the funnel — people had to sign up for your newsletter from somewhere, after all,… Continue Reading

Rank Above #1 With Google+

The search engine world had quite a shake-up two weeks ago with the news that Google+ profiles of people linked to your Google account will now shop up in a little bar above search results. They call this “Search Plus Your World”. It hasn’t rolled out completely yet — seemingly not at all on google.ca — but… Continue Reading

Why Your Website Shouldn’t Have Flash

Adobe’s (or Macromedia’s, if you back far enough) Flash was a game-changer back in the day. It allowed far richer content and interactivity than was possible using plain old code. If you wanted any kind of animation or embedded video and audio on your site, Flash was pretty much your only choice. Many business sites at… Continue Reading

Your Google Ranking is not the Same as Mine

Showing up #1 on Google has become an obsession. Something that didn’t exist 10 years ago — in the days of web directories, or even indifference about the internet altogether — is now the primary objective of most businesses when it comes to their online presence. It isn’t a bad goal but it shouldn’t come to the… Continue Reading

Conversion Rate: Turning Visitors Into Clients

We’ve already discussed how bounce rate can adversely affect your bottom line (it probably is right now!), and as we move down the old “sales funnel” we come to conversion rate. You probably want the people still browsing your site to do something, whether that’s contact you for a consultation (my goal with this site), sign up… Continue Reading

No Middle Man: Dealing Directly with Customers

A few days ago I complained about overpriced Tom Petty tickets and how they alienated his fans (well, at least two fans!), but today I want to highlight someone who’s doing it right. Standup comic Louis C.K. is a pretty successful guy. He has a strong following. Like many stage acts he has released videos of his live performances.… Continue Reading

Expensive Tom Petty Tickets, or How To Frustrate Fans

Tickets for Tom Petty’s Halifax show went on sale this morning, but I won’t be buying any because they’re overpriced (PDF document). Tickets behind the stage are $103 and half-decent seats in the stands start at $183.50. That’s a lot of money for one concert by one band — 200 bucks is VIP seating territory or a reasonable… Continue Reading