I Can Help You Market Your Business

Hi. My name is Aless­andro Corazza. I’m a (print) graphic designer by trade, but over the years I’ve become pro­fi­cient in things from web design to video edit­ing and I don’t know which job title to give myself any­more. What I do know is that I offer an uncom­mon level of mul­tidiscip­lin­ar­ity that allows me to cover vast aspects of a pro­ject that would typ­ic­ally be sub­con­trac­ted. Fewer people work­ing on the pro­ject means not only fin­an­cial sav­ings but time sav­ings as well, and it’s a lot easier for you to deal with one per­son than a whole team.

I have a 9-​to-​5 web design/​social media/​marketing job but I reg­u­larly take on other pro­jects on even­ings and week­ends. If you’d like to read more about my pro­fes­sional back­ground you can check out my LinkedIn pro­file. Out of respect for my cur­rent employer we prob­ably can’t work together if you’re in the legal field.

What I can do for you

  • Design a web­site for your small or medium business
  • Cre­ate a blog for you and show you how to use it effectively
  • Design a logo and print mater­ial (busi­ness cards, signs, et al.)
  • Copy­writ­ing for your web­site or prin­ted mater­ial (in French & English)
  • Set up an e-​learning plat­form (an employee train­ing pro­gram, for example)
  • Determ­ine if a social media strategy is rel­ev­ant for you
  • Won­der­ing why no one finds you on Google? I can help with eth­ical SEO, not the shady stuff that will get you banned from search listings.
  • I’m flu­ently bilin­gual (and I know rudi­ment­ary Italian!)
  • And more… Con­tact me and we can dis­cuss the details of your project!

How I Do It

I don’t like the word “mar­ket­ing”, because it implies that you’re try­ing to get people to buy some­thing they don’t want. I believe an hon­est, con­ver­sa­tional tone is more effect­ive in the long term. You know your busi­ness and your product, and I hope you believe in it enough that you think it would be use­ful to people — the trick is simply to let pro­spect­ive cli­ents know your product exists and help them make an informed decision.

The days of for­cing bad products on people are over; people can des­troy your brand in a few hours through online reviews and social media. Offer a good product and be genu­ine; respect your cli­ents and engage them, con­verse with them. That may all seem incred­ibly obvi­ous and simple — and it is — but most com­pan­ies don’t do it because hon­esty is scary. What if people don’t like my product? What if they com­plain about me online? It would be a lot easier if people just fell for tra­di­tional mar­ket­ing at face value and never ques­tioned any­thing, right?

Thank­fully, that doesn’t work any­more. Enter the con­ver­sa­tion with your cus­tom­ers and learn from their feed­back. Do it with hon­esty and dig­nity and stand behind your product. People will notice, and I can help.